Based in
Feels represents
a carefully curated
brand portfolio.
Together we will make
sure that a long term and
sustainable partnership
will be realized with
our (retail) partners

The New Originals
The New Originals makes performance clothing
for creatives. Striving for enduring and vigor
clothing, that contributes to an individual.
We believe that everyone can maximise
their creativity regardless of their background,
by thinking out of the box.

Warrior Shanghai
Warrior Shanghai is an athletic shoe brand,
founded in Shanghai in the 1930s. Sturdy,
comfortable and durable, the brand was worn
by athletes, politicians, businessmen, the rich
and poor. The WB-1 model was extremely
popular in the 1970s under basketball players.

Hue, an ongoing contemporary conversation highlighting modern
unisex designs through ready-to-wear clothing and accessories.
Our expression drawn from color, photography, culture
and aesthetic all merged together
at the base of our products.

New Amsterdam
Surf Association
A rebellious counter movement challenging the
established surf culture lies at the very core of
Europe’s New Amsterdam Surf Association.
Paul Zeper: “New Amsterdam Surf
Association represents a certain vibe,
it’s for those who don’t require the
perfect wave or ideal conditions.
It’s for those who like to be challenged.”

Parel Studios
Creates apparel that elevates your everyday
experiences. Aesthetically and functionally
designed to meet the demands of the whole
range of human day-to-day experiences.

Flatlist Eyewear
For day and nights.
For back seats and front rows.
Founded in Copenhagen in 2018,
FLATLIST® was born from the idea
of making technically advanced, yet
effortless quality eyewear to be worn
- also when the sun doesn’t shine.